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FAQ - Your questions? We got answers!
What is SEO?
SEO, or Search Engine Optimization is everything done, on-site and off-site, to ensure your website gets found on the Internet and to make sure that the incoming traffic converts to sales & business. Typically this is seen as “paid advertisement”. Although that can be an option to increase SEO, it is not exclusive or necessarily the best route.
Is there a minimum starting budget?
No there is no minimum to start. Although we have many pre-priced services, we pride ourselves in being able to handle all budgets . Each client’s campaign is evaluated individually based off their goals, needs and ability. You get back what you put in, so if you can’t afford a comfortable monthly marketing budget, we’ll advise you on your options.
How Do I Get Started?
Before you sign or commit to anything, we have an extensive “Client Questionnaire” that we ask you to fill out so that we can learn more about your needs, clients and industry. There is absolutely no commitment on your part by completing this questionnaire. If you are interested in our services, here’s some tips to get the most out of a digital marketing agency!
Do You Have Degrees and Certifications?
Yes. Our team has a wide range of marketing, business, and design certifications. This includes degrees and additional education specific for managing marketing accounts. Examples include, Inbound Marketing, Sales, Business Administration, Bing Partnership, Facebook, and much more!
Do I Need SEO?
Ultimately, it depends on your goals. For the majority of clients, yes. Approximately 80%-90% of customers will check for online reviews before making a purchase. Search Engine Optimization gives your company a better chance of being seen by potential customers. According to Forbes, almost 60% of small businesses are now investing in some form of online marketing. So the odds are that your competitors are all using SEO services.
Will I be Locked Into A Long Term Contract?
All our contracts and services agreements are written with a one year plan, however, you can cancel at anytime. Billing is defaulted month-to-month, but can be extended to quarterly or yearly if desired. There are no hidden fees for cancelling – ever. We are happy to have a 0% turnover rate, meaning none of our customers have left for other services.
Can I turn SEO services on and off?
SEO is not a sprint, it is a marathon, and results take time to develop and its through continual efforts that those results keep up. By stopping, you will lose results that someone else will take advantage of and run past you, getting to your customers first. So, we strongly advised against starting and stopping SEO Services. The good news is that we will develope a year plan so that you can adjust your needs according to the objectives we have both agreed upon.
Why Should I Hire An Agency When I Can Do It Myself?
You and your staff are experts at what you do and we are the experts in digital marketing. The primary benefit of using a digital marketing agency is experience and resources. A digital marketing agency like InspireWorks has access to knowledge and resources that you may not.