Digital Marketing

The Funnel: Marketing Plans for Small Business

By | Digital Marketing, Entrepreneurship, Guides, Marketing Plans for Small Business | One Comment



Everyone who wants to be successful, needs marketing plans. Yet, most small businesses in the United States today don’t have one. According to Fundera, 1 in 3 businesses fail before their 2 year anniversary and only half of that will make it to 5.

So the question should really be why do they fail? Well the answer is pretty straight forward, Marketing.

Consider for a moment the Apple Iphone. Most Iphone lovers will upgrade their new phone every time a new release comes out, even if there isn’t really any big changes. They do it because Apple has great marketing plans that dig into our emotional “wants & desires”, causing a social chain reaction to buy new things!

It’s not because Apple has something like $10,000,000 in advertising budgets. It’s because they got their product to the right people, at the right time, in the right way. The created simple marketing plans.

So what does a Small Business have to do with this example?

You have a service or product that people want.

If they don’t know they need it or where to find it, then there are holes in your marketing plans.

That’s ok, because we are here to help.

Marketing 101 Basics

When we are looking to buy something, we go through a journey. Even for us impulse buyers. Its called The Buyers Journey.
  • Awareness: We start trying to decide what it is we need. “My watch broke, who do I take it to? What needs fixed exactly?”
  • Consideration: Discovering the options to resolve the issue. “Mobile Watch Repair or DIY Watch Repair? “
  • Decision: Taking the step to buy/select what interested us. “Mobile Watch Repair would be much easier on such a busy day. I should call them”

Next, we should consider reaching those people in their Consideration stage of their buying process. This is called Inbound Marketing.

Inbound Marketing is basically this. Attract potential customers with a solution for their problem, Convert them into leads by obtaining contact information, Close them by nurturing them into a customer, and do such a good job with customer service that they become Promoters of your brand.

Ya, its really not that hard, but it takes time, patience, and attention to detail.

So how do we implement those steps? That leads us to the next step:

The Funnel

This is basically a sales path to help your new potential customer (a “lead” as we call them) get to their purchase. A Funnel design can be done is many different ways, we will give you an example of a simple way.
  • Make a Facebook post that details a solution to a particular problem that your service/product solves. Include a little incentive.
    “Have a watch that stopped working unexpectedly? Save time and money with Mobile Watch Repair today and receive $5 off.”

Now this facebook post should include a link to something called a Landing Page. Its a simple page that asks for some information from your customer. This is where we can help them go from Consideration to Decision.

  • Landing Page should be a simple website page, with minor details that reflect your post with an opt in section.
    “Enter your name and email address and a Mobile Repair Watch specialist will get back to you shortly”

When they enter that information in, they probably have already made a decision to use your service, however, they may lose interest before you can get back to them. So we want to try and land this deal!

  • After they enter their name and email, send them to a second landing page (The thank you page) with a better offer if they make a better commitment.
    “Thanks for including your information. We are very excited to get back to you. In fact, if you call and confirm an appointment right now, we will give you an additional $5 off this visit. Click here to schedule a phone call”

This will help solidify their decision and help reduce customers from leaving before purchasing.

Sales funnels like this, have proven to increase sales by 30% according to

Ready to start your marketing plans on Social Media?

Use our Checklist to get started or Let us handle your marketing plan for hassle-free implementation.


Improve Your SEO Ranking With These 5 Tactics

By | Content Marketing, Digital Marketing, Guides, Paid Ads, SEO | No Comments

SEO Ranking (Search Engine Optimization) can be a tricky monster to gain control of, but once you understand it, its actually pretty easy to master. Nonetheless, it is a crucial discipline to have if you want to increase your traffic, brand, or just overall exposure to the world.

In the 10 seconds it took to read that, there are hundreds of people browsing the internet, looking for content just like yours! So, if we want them to see it, we need to do better with our SEO Ranking tactics.

Before We Begin Our SEO Ranking Guide:

SEO Ranking takes patiences, research, and little bit of experimentation. Add into the mix that Google is constantly makes updates that change its algorithms. It is very important to stay on top of all those updates. However, don’t let that throw you off, just stay on top of it and you will be on your way to becoming a top SEO expert.

HubSpot did an awesome study on searches. They determined that 80% of a website’s traffic begins with a search query. That’s why SEO Ranking is so important.

Once all that effort pays off and you have made it to Google’s first page, you’ll get more visibility. This means more traffic, leads, conversions, and revenue. Why the frontpage you ask? Because according to Google only 75% of users ever view results past the first page.

Start by Running an SEO Ranking Audit of your Website

Auditing your website should be your first step, because it reveals the areas of your website that are putting a wall up to your customers. You can run Your Free SEO Audit directly with us to get started.

The search tool will show you a lot about your website but you should really focus on the following:


Check Box #1:

Do all have your website pages have meta titles, descriptions, and alt img information?


improve seo ranking with titles


These help search engine snippets. You know, when looking at a google search it shows you short sentences about the pages? That’s what those are.


Check Box #2:

Are you utilizing keywords for each page, so Google can match them with search queries? Utilizing a Simple Keyword Search tool can great change your SEO Ranking with only a few well placed words.


improve seo ranking with metas


Keywords are so important. If someone searches for web hosting but your hosting website has very little keywords of “web hosting” in it, Google doesn’t know you are what your customers are looking for.


Check Box #3:

Are URL’s optimized for searches?

improve seo ranking with pretty urls



Which one tells you about the page you’re about to visit? Google places websites with “pretty links” on top of those with “ugly links“, which boosts your SEO Ranking just that much more.


Check Box #4:

is each page and blog formatted correctly?

improve seo ranking with formating


This means:

  • Broken up with headings and subheadings (h1 and h2 tags)?
  • Using 2-3 sentences per paragraph?
  • Bolding or italicizing important points?
  • Optimized with a call to action?

43% of people skim blog posts instead of reading the whole thing. Make it easy for people to read! The more people that stay on your page and read = better SEO Rankings from search engines.


Check Box #5:

Are you linking to other pages throughout your website? This is called Backlinks.

improve seo ranking with linking


This should include linking to internal pages and external. Google wants the interwebs to weave together like a spider web. It gives kudo points to websites that link to other pages. Additionally, linking internally will help move your viewers throughout your website, increasing seo ranking and potential for lead generation!

These are only a few of hundreds of steps you should take to optimizing your website for better google ranking. Luckily, there is always a hassle-free solutions with us at InspireWorks Digital Marketing. Feel free to contact us for more information on our SEO Services.