Category

Content Marketing

How To Start A Blog

By | Content Marketing, Entrepreneurship, Guides | No Comments

 

Blogging is a time honored internet enjoyment for both the writers and the readers. Since the internet began, blogging has always been at the foundations of building a successful website. However, for some of us, it maybe a bit harder to determine how to start a blog.

Fear not! We will help you get started with this simple step-by-step guide to starting your very own blog.

1. What will your blogging be about and to whom?

 

blogging how to

 

Your blog can have many different topics and directions, but there should be an overall purpose that your blog meets.

Take for example, Diaries of a Working Mom is a favorite blogger and it’s a great example of what her blog is about. Her blogging description is about a diaries of her journey working as a mom. This could include work life, her marriage, her adventures to Disneyland, etc. It caters to her readers and keeps them interested. If she started blogging about automotive repair, it might throw her readers off, because they aren’t interested in that.

Ask yourself: Is my blogging page title based on what I will be writing about.

2. Know Your Audience

 

blogging audience

 

I kind of touched it in the last point, but let’s understand it a little more. We don’t want to be writing a blog that no one is reading now do we?

No way!

We want to share these stories with people who find them interesting. In order to do that, we need to make sure that our title meets the expectations of our readers. Points 1 & 2 must work together.

Ask yourself: Will my blogging page title entice the people to read it?

 

3. Get WordPress Hosting

 

blogging hosting

 

You’ve probably heard of WordPress before. If not, you should know that it is used by almost 28% of the internet. That’s something like 300 million websites. WordPress was designed for blogging, but ended up becoming a fantastic platform alternative to websites.

Its an easy, simple, and lightweight program that is both user-friendly and scalable as you grow.

Best part about WordPress, is that it is free and for a small monthly price, you can host it on a variety of hosting sites.

We offer Optimized WordPress Hosting ourselves. We even include exclusive features that most hosting providers won’t. This includes dedicated support, free premium themes, and an optimization plugin designed to make your blogs lightning fast!

Ask yourself: Will slow speeds cause my readers to loss interest?

 

4. Writing Your First Blog

 

blogging

 

Once your WordPress account is setup and ready to, simple visit the administrator section to get started. It will look like this example.com/wp-admin.

You should have an email with that information or if you use our Optimized WordPress Hosting, you’ll be in direct communication with a dedicated support team member that can walk you through the process.

Once you are in your admin section, click on Post > Add New . You’re now ready to start your blogging adventure. Start writing!

Ask yourself: Is my first blog going to wow my readers?

 

5. Tell Your Friends!

 

blogging actions

 

Now that you have a working blogging page, you need visitors to read it. Simple copy your domain (example.com) and post it on Facebook, Twitter, and any other social media websites. Let them know what your blog is about!

Ask yourself: Will I loose interest if I don’t market my own blog?

Closing Note:

Be patient. It takes time to generate a large crowd of followers. Simple keep writing your blogs and encouraging your family and friends to read, share, and comment on them. Additionally, you can always talk with us about increasing your blogging visitors through our Marketing Strategies!

Improve Your SEO Ranking With These 5 Tactics

By | Content Marketing, Digital Marketing, Guides, Paid Ads, SEO | No Comments

SEO Ranking (Search Engine Optimization) can be a tricky monster to gain control of, but once you understand it, its actually pretty easy to master. Nonetheless, it is a crucial discipline to have if you want to increase your traffic, brand, or just overall exposure to the world.

In the 10 seconds it took to read that, there are hundreds of people browsing the internet, looking for content just like yours! So, if we want them to see it, we need to do better with our SEO Ranking tactics.

Before We Begin Our SEO Ranking Guide:

SEO Ranking takes patiences, research, and little bit of experimentation. Add into the mix that Google is constantly makes updates that change its algorithms. It is very important to stay on top of all those updates. However, don’t let that throw you off, just stay on top of it and you will be on your way to becoming a top SEO expert.

HubSpot did an awesome study on searches. They determined that 80% of a website’s traffic begins with a search query. That’s why SEO Ranking is so important.

Once all that effort pays off and you have made it to Google’s first page, you’ll get more visibility. This means more traffic, leads, conversions, and revenue. Why the frontpage you ask? Because according to Google only 75% of users ever view results past the first page.

Start by Running an SEO Ranking Audit of your Website

Auditing your website should be your first step, because it reveals the areas of your website that are putting a wall up to your customers. You can run Your Free SEO Audit directly with us to get started.

The search tool will show you a lot about your website but you should really focus on the following:

 

Check Box #1:

Do all have your website pages have meta titles, descriptions, and alt img information?

 

improve seo ranking with titles

 

These help search engine snippets. You know, when looking at a google search it shows you short sentences about the pages? That’s what those are.

 

Check Box #2:

Are you utilizing keywords for each page, so Google can match them with search queries? Utilizing a Simple Keyword Search tool can great change your SEO Ranking with only a few well placed words.

 

improve seo ranking with metas

 

Keywords are so important. If someone searches for web hosting but your hosting website has very little keywords of “web hosting” in it, Google doesn’t know you are what your customers are looking for.

 

Check Box #3:

Are URL’s optimized for searches?

improve seo ranking with pretty urls

 

Good: inspireworksmarketing.com/blog
Bad: inspireworksmarketing.com/245-?9

Which one tells you about the page you’re about to visit? Google places websites with “pretty links” on top of those with “ugly links“, which boosts your SEO Ranking just that much more.

 

Check Box #4:

is each page and blog formatted correctly?

improve seo ranking with formating

 

This means:

  • Broken up with headings and subheadings (h1 and h2 tags)?
  • Using 2-3 sentences per paragraph?
  • Bolding or italicizing important points?
  • Optimized with a call to action?

43% of people skim blog posts instead of reading the whole thing. Make it easy for people to read! The more people that stay on your page and read = better SEO Rankings from search engines.

 

Check Box #5:

Are you linking to other pages throughout your website? This is called Backlinks.

improve seo ranking with linking

 

This should include linking to internal pages and external. Google wants the interwebs to weave together like a spider web. It gives kudo points to websites that link to other pages. Additionally, linking internally will help move your viewers throughout your website, increasing seo ranking and potential for lead generation!

These are only a few of hundreds of steps you should take to optimizing your website for better google ranking. Luckily, there is always a hassle-free solutions with us at InspireWorks Digital Marketing. Feel free to contact us for more information on our SEO Services.