SEO Ranking (Search Engine Optimization) can be a tricky monster to gain control of, but once you understand it, its actually pretty easy to master. Nonetheless, it is a crucial discipline to have if you want to increase your traffic, brand, or just overall exposure to the world.
In the 10 seconds it took to read that, there are hundreds of people browsing the internet, looking for content just like yours! So, if we want them to see it, we need to do better with our SEO Ranking tactics.
Before We Begin Our SEO Ranking Guide:
SEO Ranking takes patiences, research, and little bit of experimentation. Add into the mix that Google is constantly makes updates that change its algorithms. It is very important to stay on top of all those updates. However, don’t let that throw you off, just stay on top of it and you will be on your way to becoming a top SEO expert.
HubSpot did an awesome study on searches. They determined that 80% of a website’s traffic begins with a search query. That’s why SEO Ranking is so important.
Once all that effort pays off and you have made it to Google’s first page, you’ll get more visibility. This means more traffic, leads, conversions, and revenue. Why the frontpage you ask? Because according to Google only 75% of users ever view results past the first page.
Start by Running an SEO Ranking Audit of your Website
Auditing your website should be your first step, because it reveals the areas of your website that are putting a wall up to your customers. You can run Your Free SEO Audit directly with us to get started.
The search tool will show you a lot about your website but you should really focus on the following:
Check Box #1:
Do all have your website pages have meta titles, descriptions, and alt img information?
These help search engine snippets. You know, when looking at a google search it shows you short sentences about the pages? That’s what those are.
Check Box #2:
Are you utilizing keywords for each page, so Google can match them with search queries? Utilizing a Simple Keyword Search tool can great change your SEO Ranking with only a few well placed words.
Keywords are so important. If someone searches for web hosting but your hosting website has very little keywords of “web hosting” in it, Google doesn’t know you are what your customers are looking for.
Check Box #3:
Are URL’s optimized for searches?
Which one tells you about the page you’re about to visit? Google places websites with “pretty links” on top of those with “ugly links“, which boosts your SEO Ranking just that much more.
Check Box #4:
is each page and blog formatted correctly?
- Broken up with headings and subheadings (h1 and h2 tags)?
- Using 2-3 sentences per paragraph?
- Bolding or italicizing important points?
- Optimized with a call to action?
43% of people skim blog posts instead of reading the whole thing. Make it easy for people to read! The more people that stay on your page and read = better SEO Rankings from search engines.
Check Box #5:
Are you linking to other pages throughout your website? This is called Backlinks.
This should include linking to internal pages and external. Google wants the interwebs to weave together like a spider web. It gives kudo points to websites that link to other pages. Additionally, linking internally will help move your viewers throughout your website, increasing seo ranking and potential for lead generation!
These are only a few of hundreds of steps you should take to optimizing your website for better google ranking. Luckily, there is always a hassle-free solutions with us at InspireWorks Digital Marketing. Feel free to contact us for more information on our SEO Services.